ESPN approached VML.com to create their online identity for Euro 2008. This is our solution. view site.



The MTV, VH1, COMEDY CENTRAL and Logo FlashCast channels that we are jointly demonstrating at 3GSM are indicative of the rich experiences that can be created on the handset when the power of programming meets the power of technology? said Greg Clayman, senior vice president of MTV Networks™ Mobile Media. With FlashCast technology, we are able to create innovative mobile experiences that allow our viewers to connect with the music, comedy and entertainment programming they love.
Read Full pressreleases Here

“Text to Screen” is a front-end Flash application built with Actionscript 2 for MTVN. The application was built to receive and display SMS message continuously for up to 5 hours. The project has been used for varies MTVN shows such as I Love New York. The picture above is a prototype running in Times Square.
VML was asked to build a micro site that generates excitement around Cabbage Patch Kids dolls and Monster Jam promotional toys via a BK® Kids website. view site.
Art Direction for BKCrown.com. BKCrown.com is an E-commerce application that offers pre-paid debit cards for use at any Burger King view site.
Whopper for President was a pitch to promote Whooper’s 50-year anniversary. The concept’s goal to support the idea of “Whooper Superiority” what better way to achieve this then have the inadament object run for the 2008 election.
Designed and concepted for ages 4 – 9, the micro site’s objective is to create a healthy eating lifestyle for children while showcasing BK® I-Dog toys. view site.
I designed, built, and QA’ ed Viva Pinata microsite for Microsoft/Burger King. Target Audience is 4 – 9, the micro site’s objective is to create a healthy eating lifestyle for children while showcasing BK® toys for Xbox 360. view site.


The BABE-A-LIZER is prototype based on a web app / "image viewer" featured on spiketv.com. Functionality includes: image zoom, image pan, rate, and much more. This is a desktop application. So if you would like to view all the fun functionality and animation contact me.
Concepted and Art Directed the homepage header for LG. The goal of the campaign is to drive traffic to LG’s customizable virtual kitchen produced VML.
Designed as a mini site for ABC’s General Hospital, The client wanted to introduce and give personality to new characters for the up coming season.
For Love and Spite is a tool that anonymously facilitates positive and negative communication between people. This project functions as a social experiment that explores the social effect of bringing value to everyday life experiences in an impersonal world. For Love and Spite incorporates the innovative use of common communication technologies to create a landscape in which the unspoken words that color our daily lives as we navigate the crowds of familiar strangers can exist.
In the realm of social software, For Love is and Spite is actually more of an anti-social software. It does not exist to create a social network where virtual relationships and identities are known; there by blurring the line between real? and virtual, as is the goal with most available social software. The intention is create anonymous dialogue between strangers with in the realms of love or spite, and to compare the relative levels of each in a specific city.
Ronald Coalson Jr. traded the fetal life for the real life in January 1976 at a hospital in Camden, New Jersey. His young parents embraced their tiny blond angel, unaware that “Little Ronnie”, as they called him, was not born to walk the beaten path. At the age of 12, Little Ronnie discovered graffiti and his formative years of art training began. Eighteen years have passed since that defining moment and Ron Coalson has never ceased evolving as an artist. From joining the local graffiti crew DNA, “Da Notorious Artists”, earning a BFA in photography, navigating the art scene and having a go at corporate art; to his recent achievement of an MFA in design and technology, Ron Coalson has developed a unique style, fusing a vast arsenal of technical skills with aesthetics and curiosity.
In 2000, Ron received his BFA in photography from the University of the Arts in Philadelphia. During the next few years in Philadelphia he worked as an editorial photographer for the Philadelphia City Paper and the Village Voice. Soon after, Ron became an active resident of various artist communities including Space 1026, where he worked on installation projects that consisted of everything from photo light boxes to mural size graffiti prints. Selected projects he created were displayed in galleries from New York to Washington DC. Soon after, Ron opted for the corporate’s life and accepted a position designing a digital photo studio for QVC (yes the home shopping network).
He’s spent 5 years building elaborate systems that would effectively market a wide range of consumer products. By the end of his time at QVC, Ron had refined his skills in video production, digital photography, graphic design, web design, web development, flash design, and actionscripting. In order to further hone these skills and develop new ones, Ron left Philadelphia to successfully complete his MFA at Parsons School of Design in New York City. Ron currently resides in Brooklyn, New York, and when he is not working as Senior Interactive Art Director for
vml.com, he works on his 1976 Honda CB 450 and enjoys the faith driven game of scratch off cards.



























